How far you are willing to go to start a successful blog?
If you knew the biggest blogging mistakes to avoid how much time and grief would it save you?
I wished this information had been available to me on how to start a successful blog when I began in 2005!
It’s been so long ago I don’t recall which free blogging platform I used, but I certainly remember the pain and agony of writing blog posts to the sound of crickets!
But once I learned the right way on how to start a successful blog, it became a reality.
Today, I enjoy earning 6-figures annually, which is why starting a blog can be your smartest decision ever…..more on that in a moment : )
Your first thing is to sidestep certain pitfalls if you want your blog to be successful.
Take it from me, I have made my fair share of mistakes, which could have been avoided if I planned ahead.
Here's what you want to avoid....
1. It Takes Money to Make Money
You want honesty, right?
Well, the saying rings true, if it’s too good to be true it usually is.
If something on the Internet flashes a big bright sign saying ‘FREE’, the red light in your head should be going off.
You’ll seldom find anything for free that’s worthwhile. For this very reason, you should steer clear of free blogging services.
When you post on free services the first impression people get is that you are cheap...not exactly what you want, wouldn’t you agree?
Truthfully, paid blogging services aren’t expensive.
So if you skimp on a couple of dollars you would have spent on a paid blogging service, your reader is thinking, “What else would you skimp on?”
The principles are the same. It doesn’t matter if it’s something physical or virtual.
Your blog is a representation of YOU and you want it to be presentable. If you’re unique and authentic, and I’m betting you are, then so should your blog.
2. What is the First Thing They READ?
Don’t you hate movies with poor introductions?
If the movie doesn’t grab your attention in the opening moments how are you feeling about that popcorn, candy and movie ticket you just purchased?
Why would your blog be any different?
If an introduction sucks, chances are you’ll get bored and not pay attention, regardless of how good the information might seem.
So what’s a good introduction?
Prepare your reader for what they are about to read.
Hook the reader and convince them your information is life-changing.
Summarize the content of the whole blog in a single statement.
There are a couple of thing you can do to ensure that your intro is gripping…
...apply the funnel structure to your writing and move from general to specific and pose a problem or question and answer the question during the course of your post….
...be authentic so the reader relates to what you say.
3. What is the First Thing They See?
If your introduction is the first thing they read, what’s the first thing they see? Text and images work together like the tongue and the nose.
When your image is inappropriate, the text also goes out the window. The reader will either just skim your post or move on to something more appealing….how rude, right?
All that hard work you put into your writing, but why? Because the brain actually prefers visual stimulation over written ones.
The problem with reading is that it’s so complex.
People need to hurry everywhere they go and the same can be said about their brains.
Reading involves a complex deciphering of miniature images to eventually come up with a picture, looking at text is quite strenuous and your brain needs to decode the text before it can make sense of it.
With proper design you can learn to frame your images with text. That way your readers will be attracted to the image and come to a standstill.
Between the text and the picture, your readers get a more complete or holistic picture of what the blog is trying to say.
Makes sense, doesn’t it?
4. Confident Writing
Many bloggers make the mistake of not trusting their voice. You doubt that what you have to say, and how you say it matters.
This is poison for your blog.
If you aren’t assertive and lack confidence in your writing you are bound to fail. The reason why you got into blogging in the first place is that you wanted your voice to be heard, right?
The irony of it all is that you can stay totally anonymous and write amazing articles without people knowing who you really are. Besides, who gives a damn if someone dislikes your blog posts?
There’s about 7.5 billion people living on this planet and there is no way to keep all of them happy. Those who dislike your blog don’t have to read it. The ones who do are the one that actually matter.
Stamp this on your forehead so every time you look in the mirror it reminds you…
You can only help the people who want to be helped!
Forgot about the people who don’t like your posts and focus on those who do : )
There are a couple of ways in which you can ensure that your writing comes across as assertive.
The most obvious one would be to keep it simple, unambiguous and direct.
As soon as you start waffling, chances are you don’t seem to know what you are talking about and you most certainly don’t know your target market.
5. Who are You?
Remember the game, “Where’s Waldo?”, the elusive character that becomes hard to find.
Don’t let your blog become a game of Waldo where readers are guessing about you.
If you want to create a successful blog you need to be transparent.
In other words, don’t hide in the anonymity of your blog because of your own insecurities.
If you post something be man enough to back that claim and the best way to do that is to make yourself known.
One of the biggest benefits of revealing who you are is that it promotes openness and transparency.
What’s more is that you will be forced to tell the truth and you will be held accountable for what you have said. This immediately makes you more trustworthy, even if it is on a subconscious level.
Your readers will be able to identify with you and know who they are speaking to when they reply to something that you wrote.
6. Page Speed
When you start a blog, you have a particular audience in mind, but what many bloggers forget is that your audience is global.
People from all over the world will read your blog, but that’s actually a problem. I know, sounds weird, right?
Let me explain…
When you start a blog, it’s a virtual storefront open 24/7 to the world. And if you follow my advice on starting a successful blog than people from across the globe will access it.
If you happen to live in a first world country or somewhere with quality Internet access you’re fortunate. Folks who don’t come from a privileged first world country aren’t as lucky with Internet access so your page load speed is important.
Maybe it’s happened to you recently.
Have you visited a site and it took, like FOREVER, to load? It was aggravating, wasn’t it?
Did you stick around waiting or did you high tail out of there?
Yup, page load speed is important these days.
Luckily, there are a few things you can do.
Many newbies to blogging don’t take their image sizes into consideration. Their images might be of a super high quality, but that just means people will wait longer for their pages to load.
The theme you use also plays a big role. If you choose a buggy or badly coded blog, the inevitable long wait can be expected and you’ll lose viewers.
How do you know if your page load speed is poor? Google offers a handy tool and suggestions for improvement if it’s too slow.
7. Going in Blind
I cannot emphasize enough how important it is to define your purpose. It doesn’t matter why you decided to start a blog, it only matters that you remember why you began
in the first place.
If you lose sight of your purpose you might as well give up. It will only end up costing you time and money.
Your blog's purpose is its heartbeat.
If you don’t have a clear purpose, you'll find yourself demotivated and eventually just give up. It's why so many beginning bloggers fail.
As per me, Purpose is a fundamental human characteristic, and without it, we can become depressed and disheartened.
The same thing applies to your blog. It's an extension of you and if it is driven without purpose, it dies.
The antidote is to go into your blog with your eyes open. From the onset, you need to define that purpose and not lose sight of it.
No, no this does not mean that the purpose cannot evolve into something else!
In fact, don't be surprised if your blog changes over time because of feedback you collect from your followers so what you may have started for kicks and giggles can become money in the bank : )
Just like the treadmill collecting dust in my closet, I just found another purpose for it : )
Why Start a Blog?
Did you find my tips helpful? Sure, it can be intimidating, but I can help you.
Too often people start a blog but then wonder why it’s not making money.
The biggest blogging mistake to avoid is to assume that blogs make money.
Yes, there are some folks that make money blogging by posting articles and selling other people’s products through recommendations, otherwise known as affiliate marketing, but this is truly a difficult task.
If you really want to start a blog and become successful you can do it and it’s more simple than you think.
You see, everyone, including you, has expertise that others would find beneficial. Everyone has a book inside themselves and a blog is the perfect platform for it.
But how does it make money?
If you’re writing about your expertise, as you blog, you’re actually creating an online course you can easily turn into income.
It’s exactly what I did.
As I started my blog it became an online course that supplements my lifestyle and you can do it too : )
Start by getting my free guide, “Online Course Profits” and you’ll see it’s not difficult because I’ll help you each step of the way : )
Learn the Secrets of Making Money with Online Courses
Download Your FREE 20-page Report Now