Do you have a blog no one is reading? Is your audience the sound of crickets? Why is no one reading your blog?
Believe me, I know the feeling.
Writing to the sound of crickets isn’t fun, is it?
Fortunately, over the past 10 years, I’ve learned how to blog the right way...or shall I say, “the write way!”
Everyday it’s something new and challenging so I want to pass along what made a big difference so you can shorten your learning curve.
What is a Blog?
If your goal is to become a professional blogger, which means you’re earning a living, then chances are your blog is about your expertise.
Your expertise is something you do great that you teach others how to do too.
Most likely, you’re passionate about helping people overcome a problem holding them back from achieving their goal.
Is that passion being translated to your blog?
There can be several reasons why no one is reading your blog, but often I’ve found it’s because most blogs read like a “how to” manual or textbook.
You know the kind I’m talking about?
They include a warning label, “Do not read while operating heavy machinery!”
Your first job is to connect with empathy and relevance.
Empathy means the reader says, “Me too!”, instead of, “So what!”.
Relevance makes readers feel like they’ve come to the right place.
If you agree than keep reading because there’s more help here.
Why No One is Reading Your Blog
Did you know more than 75% of people online are reading blogs?
Why, because they are looking for solutions to a problem. Blogs are people’s real experiences and not a company’s “online brochure”.
Remember your blog is for your readers.
They want you to tell them about your experience so they can learn from you.
This is an opportunity to “tell” as opposed to “sell”.
It’s not difficult with a few helpful tips.
Here are seven that can help you shift from where you are to writing content that attracts readers.
1. Describe Their Problem
Remember millions of people are going online to find other people who have already experienced and know how to solve their problem.
Here is your opportunity to share your story.
The reason why they’ll click on your blog is simple – you are offering a real experience and likely a real solution.
Yes, it’s true you have to provide a reliable solution to your readers. They’re going to love the solutions.
If they wanted to just get an overview or detailed specifications they would visit Wikipedia or a company website.
Because you are a “regular” person, like them, they want to know how you overcame
the hurdle and solved the problem.
How Do You Do This?
Start by writing each article like a “diary” entry so it’s friendly and relaxed.
Write as if you’re talking to a friend over a cup of coffee.
Before you state a solution talk about the problem.
This is how you demonstrate your expertise.
I know, surprising, right?
If you want to be seen as an expert than follow these 3 simple steps….
- Talk about their problem
- Describe consequences if left unsolved
- Share what it would look like if it were fixed
These steps take care of your viewer’s interest and help you relate with them.
They’ll feel your empathy.
2. Don’t Bore Them
You literally have about 10 seconds to capture your reader’s attention.
Don’t start with all sorts of irrelevant nonsense or long monologues.
Unnecessary text and information can be bugging and misleading.
In the art of persuasion, the one asking questions is in control, wouldn’t you agree?
So use questions to pull in your reader.
If your opening looks like someone spewed from a dictionary on the page – they will go somewhere else.
State the problem in the form of a question and use as your opening. From there you can go into consequences if left unsolved and what it would be like if the problem was fixed.
If you struggle with a question then consider using humor or an anecdote.
3. Picture This!
If a picture is worth a thousand words than a single image could replace paragraphs of boring text, right?
When you add pictures it helps readers see what you’re talking about and can increase time they spend on your blog.
Adding images, video clips or infographics that highlight visually what you are saying will bring life to your content.
It engages and stimulates your readers visually. Picture-based content is so in trend that it will always keep you ahead.
- Use high quality images, gif’s or video clips
- Add a visual graphic after every 100 - 300 words
- Make it relevant to the information presented.
4. Your Shop Window
If your blog is like a “storefront” wouldn’t you want it to be displayed the best way possible to attract people?
Would you walk into a store with a window display that looked awful or was too cluttered?
It’s why you don’t want long monologues with no “white space”. It’s dull, boring and it isn’t reader friendly. Since most people use their mobile device to search online nowadays your writing needs to be short and concise.
I’ve achieved success using a writing style based on the “spoken” word.
Too often, writers stick to what was ingrained from years of proper schooling.
Rejoice! It’s time to break the rules.
- Be conversational
- Write short and choppy
- Make it visually appealing
- Use a mobile-responsive blog template
5. Speed is Important
Would you wait longer than a few seconds for a page to load?
Did you know that 26% of web traffic is lost when the page loads too slowly?
Easy rule here is that if your blog doesn’t load within four seconds you’re losing.
People won’t discover your incredible content if the page takes too long to load.
It’s like walking into a store and the clerk ignores you and after a minute they look up and say “Oh, sorry I didn’t see you!”.
How does that make you feel?
6. Headline Power
Yes, you might go into shock thinking about the supreme power of headlines, but what entices you to read a blog or article? It always starts with the headline.
A poorly written headline spoils the fun. The reader won’t feel compelled to go beyond it.
What inspires you to write a headline?
Is it provocative? Does it highlight a problem?
If or when in doubt, here’s an excellent headline generator tool.
- Use numbers
- Use colorful adjectives
- Highlight a problem
- Make an audacious promise
7. Spelling It Out Correctly
A sure fire way to turn off people is with bad grammar and horrendous spelling.
They lose focus and immediate react with, “You don’t spell it like that!”
Your fluency and command on language is clearly visible with the way you write so it shows if you’re serious.
Would you use a plumber to fix your water leak if he arrived wearing a tutu? I think not!
They come to your blog because you can help them solve their problem. Treat ‘em with respect.
- Proof read, proof read, proof read
- Ask friends to read it before publishing
- Use a spell checker
- Use a grammar checker
- No scope for errors.
I hope my piece has been insightful and helpful.
Following these 7 steps can help you improve so everyone starts reading your blog.
If you found value here, please leave a comment below and share with your friends.
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