While working with entrepreneurs, I get to see a lot of common problems that most of them think are unique to their start-up. One such problem is sharing their story with their audience. For reasons that include looking larger than life and making a great impression on the prospects, they tend to hide away the […]
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Every freelance consultant is a one-man army. All the tasks for which companies have teams, a freelance consultant will do them alone. This resilience is marvelous, but it often goes to waste because many consultants fail to see the importance of building their brand online. While I’ve already discussed why building your online brand will […]
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Personal coaching is a big industry. There are business coaches, life coaches, dating coaches, executive coaches, sports coaches, and even those for dating and careers. When you put all of these together, the industry has turned into a multi-billion dollar one. I can tell you it’s even bigger than the numbers research has reported for […]
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There’s only one thing I’ll be talking to you about today. The ideal customer. Whether you’re a starting out coach or a speaker with a few years of work under your belt, you can boost business and find quality engagements once you start to utilize an ideal customer profile. Have you put any thought into […]
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