Category Archives for "Branding"
While working with entrepreneurs, I get to see a lot of common problems that most of them think are unique to their start-up. One such problem is sharing their story with their audience. For reasons that include looking larger than life and making a great impression on the prospects, they tend to hide away the […]Continue reading
Every freelance consultant is a one-man army. All the tasks for which companies have teams, a freelance consultant will do them alone. This resilience is marvelous, but it often goes to waste because many consultants fail to see the importance of building their brand online. While I’ve already discussed why building your online brand will […]Continue reading