Category Archives for "Branding"
I get to say this one thing every day. At least once. And I don’t say it to the mirror. A lot of freelance professionals – coaches, trainers, speakers, you name it – still seem to think they can be successful without using the digital realm. If you bring up having a website, they laugh. […]Continue reading
Setting up a budget for your ad campaigns is crucially important. If you go into an ad campaign without having the sense to draw a budget for it first, I can guarantee you’ll lose a lot of money. When starting your Facebook ad campaign, this is a question you should be asking yourself: How much […]Continue reading
While working with entrepreneurs, I get to see a lot of common problems that most of them think are unique to their start-up. One such problem is sharing their story with their audience. For reasons that include looking larger than life and making a great impression on the prospects, they tend to hide away the […]Continue reading
Every freelance consultant is a one-man army. All the tasks for which companies have teams, a freelance consultant will do them alone. This resilience is marvelous, but it often goes to waste because many consultants fail to see the importance of building their brand online. While I’ve already discussed why building your online brand will […]Continue reading