There are over 330 million domains registered on the internet. Is one of them yours?
Does blogging for money sound like the perfect job to you?
Everywhere you click, you’ll find advice on how to build the perfect website, how to attract visitors and how to start making money as a blogger.
But you can earn a full-time income, just by sharing your knowledge on the internet.
Before you quit your day job, let me tell you that it’s not a quick way to make a fortune. But by learning from my mistakes, you can get off to a good start!
Success doesn’t come overnight.
I know you’re reading this because you want to know, specifically, how to start or how to monetize your blog.
But before I share specifics, I have to tell you that the most important lesson I learned is this: patience.
Your blog isn’t going to go viral the moment you create your first post. In fact, your mom probably won’t read it unless you link her directly.
It will take time to grow, and for people to find you.
Profit can come quickly. One of my websites was begun on an inspired January morning, and by April I was generating considerable revenue.
But that’s not typical. Again, there are a third of a billion websites.
You’ve got a lot of competition.
Because of that competition, it’s important that you don’t fall for the “tricks” that people try to sell you.
Although some folks have earned money from affiliate marketing, I’ve found it to be challenging or not really worth the effort.
Ad revenue, like Google Adsense can give you extra spending money, but it doesn’t replace your income.
Here’s what does work, and the lessons I’ve learned that I want to share with you.
1. A Successful Blog is About What You Know
If you’ve been searching for information on how to make money blogging for any amount of time, you’ve probably seen a lot of answers.
“Find your niche” is a phrase that you’ve probably come across.
Your blog does need to fit into a niche. Pet care, ghost stories or the stock market – it doesn’t matter.
The fact is that a blog with no focused subject matter rarely earns money.
Sure, there are very good examples of those who do. The Pioneer Woman began as a blogger, and now she’s got her own cooking show.
Dan Pearce was a daddy blogger, and now he’s a published author.
These people published information about their expertise, which is often the best place to start for finding your niche.
2. Create and Compile Useful Content
Before you can start blogging for money, you’re going to need people visiting your website. Oh, and your mom doesn’t count : p
You can get those visitors by creating helpful content. You can keep them coming back by doing this regularly.
As it would happen, the search engines love quality content, too. So the more helpful your blog, the more likely Google is to find it. That means you’ll start getting more and more new visitors.
My favorite way to create new content is in a Word document or Google document. Compile and save your blog posts – you’ll need them later!
3. Ask Your Visitors to Subscribe
If you’re only giving away useful content, you’re not making any money. People are visiting your site, but you have no clues about them.
It’s time to find out.
Offer your visitors something in exchange for their email address.
That “something” you offer is up to you, and it really depends on your niche. For example, if you want to be the next Pioneer Woman, offer a free recipe booklet.
Now you’ve got their email address, and they’ve got trust in you.
Continue to provide that quality content we talked about – it’s almost time to start making money as a blogger.
4. Interact with Your Readers
Blogging for money is a business. The moment you start to think about monetizing, you become a small business owner.
One of the most critical marketing tools at the fingertips of any small (or big) business is social media.
Social media is, by definition, social. And you should use it that way.
When you get on your Twitter, Facebook or Instagram feed and begin to engage your reader, you then become a person to them.
You’re no longer “just another blogger.”
You want to earn the trust and the respect of your reader. You can do this through valuable content on your blog. But you’ll only speed up the trust relationship by interacting with them, personally.
Remember that your social media presence should be professional, and should help to establish your reputation as an expert in your niche.
But it should be fun, too!
Don’t be scared to talk about the World Series on your Twitter feed, or post pictures of your vacation spot on Instagram.
5. Build a Content Library
As you’ve been creating content, you’ve been compiling it, right? If not, you’ve got a lot of copying and pasting to do.
But because you were wise and stored all your content in the form of Word or Google docs, this is the fun part.
There are about a hundred different ways you could choose to organize your content. Again, that’s up to you, and depends a lot on your niche.
Just keep the endgame in mind. The plan is to take all the knowledge you’ve shared with your visitors and compile it into one neat little package.
This is how you make money blogging.
6. Create Your Online Course
Crafting and selling an online course is, I’ve found, the most profitable and most passive way to make money blogging.
Now, keep in mind that you’ll still have to regularly update your blog content. You’ll need to keep the trust of your repeat visitors and earn the trust of new readers.
But once you’ve established a foundation of trust among the readers you currently have, they’ll feel totally comfortable paying you for that knowledge.
You’ve made it clear through your social media accounts, your blog and sites like Quora and Medium that you’re really good at what you do.
Others want to be good at what you do, too.
The best part of an online course is that it’s passive. You only have to create it once.
Of course, it won’t be the only course you create. There will be more. But for now, this is a darn good place to start.
7. Market Your Online Course
This is the easy part.
You’re good at writing – you’ve been creating quality content for your blog for so long that it’s second nature.
You’ve got a list of the email addresses of people who admire your work.
Tell them that you’ve got more to say, and watch the orders start to come in.
8. Deliver Results
What would happen if customers bought your online course, only to find that it was full of frivolous information that they’d read in a hundred other places?
The angry emails would begin to pour in, that’s what.
Step eight is quite simple – be sure that you’re delivering a quality product. Your customers will tell their friends. More importantly, your customers will become repeat buyers.
Forget what you think you know about blogging for money.
Affiliate sales is too much work. Ad revenue isn’t much revenue at all.
Do popular blogs deliver quality content? Yes. It’s essential, actually.
But the most lucrative blogs will be profitable as a result of gaining the trust of readers.
Once that trust is earned, it takes little effort to convince them that you’ve got more expertise to share.
Take the next step and find out how easy it is to create an online course….
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