Blog Writing: How to Write a Blog That Keeps People Coming Back

how to write a blog

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Have you found yourself digging for ways to work online, only to find yourself confused after hours of searching? The suggestions of how to make money online and how to write a blog are overwhelming.

When I started my first blog in 2005, I wasn’t lucky to have access to the information that’s available to you today so I had to graduate from the school of hard knocks.

What if you could find a short, simple way to make money by writing a blog?

You can build a lucrative online presence that brings greater return. My own experience has allowed me to build a six-figure income and I can help you too.

I know that the solution is simple and can easily be applied to anyone who has information to share.

I want to show you how to build your own blog successfully. Whether you want to express your opinions online, expand your online business press or build a passive income, there are simple steps for you to succeed.

What You Need to Start Writing a Blog

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1. A Great Idea

Believe it or not, but great ideas start with focus.

If you are writing a blog ​about generalities, guess what? You’ll attract a general audience, which is ​difficult to monetize. 

Your best chance at starting a successful blog is if it’s about specialized content. My best advice is to become great at something and then teach others how to do it too.

When you’re a specialist than its easy to know what to write about,  who your audience is that you want to reach and your planned outcomes for your readers.

​Become great at one thing then teach others to do it too

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​2. A Word Document

It’s easiest to begin by writing your blog in a Word document first.

You can make any edits you need and work with the material differently.

Drafts of your blogs assist with a better flow while allowing you to organize and track the topics you are writing about.

For example, I was able to prepare an outline, similar to a book, so each week I published a chapter on my blog.

Guess what happened after just a few short months?

I turned my blog into an online course and started making money easily.


3. Domain Name and Hosting

To get your blog noticed you need to have your own domain name and hosting.

Using free services won’t help you build authority and instead it will create a perception that you’re cheap. Ouch!

Your domain name is a unique URL that identifies who you are ( Hosting allows you to store your information ​and assists with the templates you need.

If you’re writing about your expertise than the best domain is your personal name so you develop your personal brand from the get-go.

My personal preference for domain names is using a service like Godaddy or NameCheap and for hosting I personally use Bluehost and Liquid Web.

If you’re just starting your blog than my preference for hosting would be a managed service, like Liquid Web. I’ve used their service for years mainly because of their top-notch technical support.

Steps to Write and Monetize Your Blog

Blogging is not a job, it’s attention whoring

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Step 1: Write Your Information

Posts are the main area where you will place each blog.

General rules for writing are to have an ideal word count of 800 – 2000 words if you want Google to help you attract readers.

The most important part of blog writing is to make it unique.

In depth information attracts traffic and keeps individuals on your website for an extended length of time.

Brainstorm your ideas first and keep a consistent flow of content that allows you to reach those who are interested in what you are doing.

The most successful blogs are those which are consistent in writing, adding content at least 2 – 3 times per week.

With your brainstorms, keep series of content aligned. ​

f you are writing about a certain topic, it is important to keep this information and creativity for future posts, specifically to attract your audience to you and eventually compile into an online course.

Step 2: Add in Keywords

Keywords assist with attracting search engines as well as traffic to your website.

A popular tool to use is Google’s Keyword Planner.

You can write the main topic of your website as well as the URL. It will give you suggestions on what you should use with each blog topic.

Make sure you don’t compromise your blog writing with stuffed keywords. This ​detracts those who are looking at your information.

Using one phrase or term 2 – 3 times within your blog content in a natural flow ​pleases Google and keeps your content sounding ​human.

Step 3: Create Links

Each blog post should have a minimum of one internal link and an external link.

You will want to highlight a keyword or information which relates to your topic. You can highlight it with your mouse and press the hyperlink button.

You will want to link to another page or post that is in your blog, creating an internal link.

You will also want to connect to an external site which relates to your topic. This assists with page ranking and allows you to build the relevancy of your website.

Step 4: Add Pictures

Graphics and pictures are important for two reasons.

When you share your blog, it will attract the attention of readers. It also helps to build your website relevancy.

A picture should relate to the information you are providing to readers. It should also be attractive and grab the attention of those who are looking at your information.

When adding pictures, also add in alt attributes with your central keyword.

This can be done when you upload the picture and is located by the description and title of the picture. This allows search engines to read the images on your site and builds your online ranking.

Step 5: Share the Information

The best way to attract information to your blog is to share.

Setting up social media accounts, such as Twitter, Facebook and Pinterest, act as a simple way to get traffic to your blog.

You can also set up blog sharing accounts, such as through Digg and social bookmarking sites.

Pinging information to other sites and using blog bookmarks attracts attention to your blog and helps to get the word out with the information you are offering to others.

There are many ways for monetizing your blog. It can be something as simple as placing ads on your pages and earning from Google Adsense or from companies paying you directly, known as sponsored ads.

Another technique is to promote other products and services, known as affiliate marketing.

Quite frankly, I’ve found these techniques to be either challenging or not the most fruitful. The technique I’ve found to be the biggest money maker has been online courses.

You’re packaging your expertise and selling it for profit.

The reason I think it works best for me is because when I create an online course, which is easier than you think, I own it. It’s an extension of me so I have a personal stake to make it the best it can be.

Learning how to write a blog is the first step in the process, which I think surprises most people so you’re exactly where you need to be.

The next step is understanding the basics on creating an online course and I’ve put together a report that you can read in 15 minutes.

It can be a big step in helping your vision with what you want to achieve with blog writing and how to make money online.

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how to write a blog

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