LinkedIn Profile Guide: 15 Experts Reveal Best LinkedIn Tips for 2018

LinkedIn Profile Guide: 15 Experts Reveal Best LinkedIn Tips for 2018

LinkedIn Profile Guide: 15 Experts Reveal Best LinkedIn Tips for 2018

Is your LinkedIn profile helping or hindering your success?

Do you have a few LinkedIn connections and are wondering what’s next?

How do you use LinkedIn anyway, is it really worth it?

Believe me, I’ve been there.

There’s nothing more annoying than joining a social network, like LinkedIn, and you’re left to figure it out.

You connect with people and either nothing happens or they suddenly start selling their product.

Until now the only way to learn how to use LinkedIn was to search endlessly online reading tips or buy one of the guru’s study courses.

However, the big problem is that most LinkedIn courses are ridiculously expensive.

And you may still be deciding if LinkedIn is worth it.

That’s why today, I’m thrilled you’re here.

You’ve come to the right place because there’s help here for you.

I’ve gone out of my way to interview ​15 top LinkedIn experts who walk the talk.

Hi, my name is Jeffrey Nelson, and I’ve been developing, testing, and perfecting LinkedIn strategies for the past 10 years.

What you’ll find here is everything you need to know about LinkedIn.

A Taste of What You’ll Learn

  • ​How to make your LinkedIn profile stand out
  • ​How to get connections on LinkedIn
  • ​What does LinkedIn Premium do?
  • ​Why accept LinkedIn invitations?
  • ​How to post on LinkedIn
  • ​How to use LinkedIn groups
  • ​What is LinkedIn recommendations and how to get them?
  • ​What is InMail for LinkedIn and how to use it?

And there’s a whole lot more because this article is a gob smacking ​8,000 words.

It’s a behemoth with no stone left ​upturned.

Yet, best of all…..

It’s filled with advice from ​15 LinkedIn experts so you make LinkedIn work for you.

I’ve included jump links so you can quickly navigate for finding what you need faster.

OK, let’s get started…

How to Make Your LinkedIn Profile Stand Out?

Is your LinkedIn profile attractive?

This may surprise you but there are two sides you want to attract.

Obviously, humans.

And Google.

Did you know your LinkedIn profile can pop up in the search engines?

​Kylie Chown

How to Boost Your LinkedIn Profile in 5 Days

LinkedIn, first and foremost, is a search engine. In other words, it’s like Google in that it’s designed for people to use to search for what they’re looking for.

Not only does this mean that you can turn up in a search result in LinkedIn; you can also turn up in a Google search if you have the right words in your profile so make sure your LinkedIn profile is search engine optimized.

Meg Guiseppi

Personal Branding and Executive Job Search Strategist, and founder of

Be ever mindful of Search Engine Optimization (SEO) in your LinkedIn profile content, ​drawing more people to find your profile who can help you reach your goals. 

Determine which keywords ​people search on LinkedIn to find people like you, and use them generously throughout your profile content.

Fully populate every applicable section of your profile with keyword-rich, brand-reinforcing content, but make it an interesting read for human eyeballs.

So a simple exercise to improve your profile is to determine which keywords and phrases people search on LinkedIn to find people like you.

Use them generously throughout your profile content and…

​Beth Granger

Accelerating your social sales & social media learning curve

Write your profile in 1st person .

Is LinkedIn Profile Picture Likable?

If a picture is worth 1,000 words, what is your profile picture worth?

You’re 14-times more likely to be viewed on LinkedIn if you have a profile photo.

But more importantly, is it likable?

Experts agree that your profile picture is a big deal….

Anh Nguyen

Helping Mid-Sized Organizations Market to Impact Sales

Use a current head shot ​as your profile photo. Not one from 20 years ago. Not one of a group. Not one with your family, spouse, significant other, or pet.

Bree Kelley

Social Media Community Specialist @ Nestle USA

Have a clear and professional photo

Kathleen Glass


Get a good current head shot!

But are you the best judge when it comes to your LinkedIn photo?

Photofeeler, a tool for testing profile pics, completed a recent study that says we don’t see pictures of ourselves the same way strangers do.

And because of that, we’re vulnerable to pick bad ones.

So I decided to try it on myself!

​I ​tested different poses with different backgrounds and left it to the people to vote.

​Within minutes I was learning which photo was perceived as most competent, likable and influential.

Each image in the collage below is a test.

My first photo test, which is the bottom right corner, just bombed!

This was an actual photo I had been using and included news media logos because some “guru” said you should do it to build credibility.

(That’s an article for another lesson…careful who you consider a guru, right?)

The winner is the photo in the top left corner of the collage.

Now it’s a photo I use across all my social media profiles for consistent personal branding.

But you know what I learned ​most? This exercise helped build my confidence because I’m using a photo that I feel good about based on human feedback.


What is the Correct LinkedIn Photo Size?

Size matters!

Big is overwhelming, and small is just not enough….

If you upload a file that is too big or too small it can become too pixelated and blurry….

​…which is why a lot of LinkedIn profile pictures just aren’t likable.

Choose the correct ​profile picture size to fix this.

Your LinkedIn profile picture will be displayed in 200 x 200 pixels, any smaller and it’ll appear stretched.

Therefore, get your size right!

How to Take a LinkedIn Photo?

​Taking a photo is an art!

An art to capture yourself with your smartphone….

​Aren’t we all artists with our smartphones?

PRO TIPS: How to capture the best ​photo for your LinkedIn ​profile

  • checkSmartphone cameras work just fine. No need to go overboard buying a DSLR.
  • check​Have a clear background. Anything unclear would be distracting. ​You want your face to be the focal point.
  • checkNatural light is much better than flash. I am biased towards all things natural… but seriously, natural light works much better.
  • checkLook up! Have the right expression – by this I mean look approachable. Wear ​your warm and friendly smile ​with your pearls showing.
  • check​Dress professionally. Wear what you would wear to work.
  • check​Look like yourself. It’s about credibility so, don’t fake it.
  • check​And, make sure you take up at least 60% of the frame. No one on LinkedIn is interested in seeing the scenery behind you. Save those mountains and beaches for Facebook!

What is a LinkedIn Headline?

If your profile photo is likable then what else makes your profile attractive?

Your LinkedIn headline.

What is a LinkedIn Headline?

It’s what appears right under your name.

It’s 1 to 3 lines in all.

Just 120 characters, including spaces.

It’s the most valuable piece of real estate because it’s what people will read first.

Erika Heald

​​Content marketing that drives results

Start with a great LinkedIn headline. And it shouldn’t just be the title you have at your current job. Think of your headline as a compressed elevator pitch. What do you want others to remember about you? Get that into your headline!

Beth Granger

Accelerating your social sales & social media learning curve

Your headline is your 120 character elevator pitch, not your job title.

How to Write Your LinkedIn Headline?

Writing your headline isn’t rocket science! But it’s not a piece of cake either.

You’re a unique person, with ambitions, experiences, traits and preferences.

How to fit it all in mere one line?

No wonder most people end up with default option, which is taken from your current position’s job title….not a good idea.

​Your job title is just a part of you but it doesn’t define you.

​Allowing LinkedIn to choose your headline is a mistake.

You want something distinguishable, giving prospects ​a reason to view your ​profile.

​Christine Hueber

Get Top 10 LinkedIn Success Secrets for Entrepreneurs

​Offer a gift to make your call to action more compelling. For example, I offer free tools in my LinkedIn profile headline.

PRO TIPS: ​How to write an awesome headline

  • checkForget I, me , myself. ​A ​headline should be about your value proposition to others.
  • check​Don’t just describe yourself, what you do and who you are. Write something that is of benefit to the reader. ​
  • check​Use keywords others might search while looking for services you are offering.
  • checkUse commas or vertical bars (|) to separate phrases.
  • checkNever use all uppercase letters. Makes it look like spam like you’re selling something with force. It’s way too sore for the eyes.
  • checkDon’t add your email address, phone number, URL, etc. to your headline. According to LinkedIn User Agreement, you agreed ​you wouldn’t add content ​not intended for, or inaccurate for, a designated field.

​Here’s an example how I use the headline…

LinkedIn Headline

​How to Write Your Profile Summary

If your profile photo is likable and your headline is your elevator pitch people will click on your profile to view it.

What’s next?

Your profile summary.

Think of it as your ​bio.

Meg Guiseppi

Personal Branding and Executive Job Search Strategist, and founder of

Personal branding is all about differentiating the unique value you offer your target audience​. 

​Generate chemistry in your LinkedIn profile Summary section​. Talk about your personality and how you get things done, using specific examples. 

Entice people to want to continue down the web page and read your entire profile.

The purpose of your bio should be two-fold…

  1. Describe your expertise

  2. Provide instructions on how people can send you an invitation

It doesn’t matter if your an employer or an employee.

Your job is to demonstrate value.​

Jac Poindexter

​Master Resume Writer + Storyteller

Articulate your value in your Headline + Summary, with oomph.

Your expertise is the one thing where you’re really great.

It’s your superpower!

If you can’t describe your superpower in less than 2 or 3 sentences then you’re probably trying to be everything to everybody.

In today’s age, it’s about specialization.

You wouldn’t visit a general practitioner if you needed brain surgery.

​Why should a company hire you?

Answer it in just a couple sentences or less and you have your superpower.

If your goal is lead generation then use your superpower, like my example below, to build your list too.

LinkedIn Profile Summary ExampleSaveSaveSaveSaveSaveSaveSaveSave

I’ll explain why and share an example how you add instructions to your summary a bit later.

How to Personalize Your LinkedIn URL 

​Once you’re happy with your LinkedIn profile, what’s next?

Tell people about it.

Share it with the world.

Use it for branding.


With your LinkedIn URL

What is your LinkedIn URL?

​The URL is the website address of your ​profile.

The problem is the default LinkedIn URL is ​pretty gnarly, all about numbers and letters without any meaning.

​You ​want to create your own personalize​ the URL so it’s clean and memorable.

​​Jac Poindexter

Master Resume Writer + Storyteller

Customize your URL — both for professional crispness + for SEO.

Luckily, you can ​change it in a jiffy.

​Here is how my personalized LinkedIn URL ​appears…….

LinkedIn Personalized URL Example

​Let’s find out more about how to make it happen….

  1. Sign in to your LinkedIn and click on ‘Edit Your Profile’.
  2. You’ll find your default LinkedIn ID at the bottom of your profile.
  3. Click on ‘Edit’ next to the default LinkedIn ID.
  4. This will take you to ‘Customize your Public Profile’ and you’ll find ‘your public profile URL’ in a box beneath.
  5. Select on ‘Customize your public profile URL’ and change it…..

Your personalized ​URL can be your name or field of work, depending on availability. You can only have one LinkedIn URL at a time.

How to Get Connections on LinkedIn?

The size of your network reflects the size of your net worth.

If you’re not happy with your net worth then grow your network.

It’s where LinkedIn helps you and even accelerate your growth.

Erika Heald

Content marketing that drives results

Don’t view LinkedIn as a destination for only when you’re looking for a new gig. LinkedIn makes it easy for you to keep in touch with former colleagues but only if you check in regularly and engage with them.

Whether it’s commenting on a post they wrote or a piece of content they’ve shared, or making an introduction to someone you know they’d love to be connected to, you have to make using LinkedIn part of your routine for these opportunities to reconnect to present themselves.

Lucy Render Kapla

Lucy Rendler-Kapla

Founder of Arkay Marketing & PR

Don’t go into working with LI thinking it’s a social network- it’s not. it’s benefits come from establishing connections.

And as Jeff Haden, author of The Motivation Myth, points out about the value from giving to your network…

​​​Jeff Haden


Try to give 99% of the time and the 1% of the time you ask for something, people will respond positively (and gladly)

Getting connections isn’t difficult when you have a strategy…

​Kylie Chown

How to Boost Your LinkedIn Profile in 5 Days

Know how to reach out, connect and engage. The three elements of connection are:

1. Strategy (What) 

2. Leads (Who) 

3. Responses (How)

You need to know what you are saying to who and how you are going to say it.

​And Michaela ​reminds us to be fun and personable…

​Michaela Alexis

Follow for career lessons, book recommendations, & inspiration

Find your coffee mug: People love consistency. They want something that they can remember you by, something that makes you seem more human. Mine was easy because I love coffee, but think about things that you love, the things that make you YOU. If you dream about pizza all day long, share a photo with a yummy slice. If your coworker is a furry friend, share videos of you and your pet during the workday. Being creative does not make you unprofessional, so have fun!

Now let’s break it down.

First, you get connections by sending invitations.

​What are LinkedIn Invitations?

When you send or receive an invitation from another person on LinkedIn and it’s accepted that person becomes a 1st degree connection in your network.

Sending and receiving invitations is how you grow because each new connection increases your access by thousands more.

Yes, it’s like the 6 degrees of Kevin Bacon – any two people on Earth are six or fewer acquaintance links apart.

In a moment, I’ll explain how you send invitations by importing your contacts.

What’s more important is understanding the invitation itself.

You see, if you’re not careful LinkedIn sends a generic message automatically with nothing more than this in the message…

“I’d like to add you to my ​professional network on LinkedIn.”

The biggest mistake is to use it because your results will be abysmal.

JT O’Donnell

Don’t ever hit the “connect” button randomly on LinkedIn. Depending on where you are on the site (particularly, if you are on a mobile device), it often times automatically sends the invite with their standard text. That is a big no-no.

What should you do instead?

​Jeremy Goldman

Entrepreneur, strategist, and author

Personalize. People can tell when you don’t try.

​Kathleen Glass


Personalize invites to connect.

It’s easy to personalize if you’re methodical.

You can send your invitations by group, i.e. friends, family, co-workers, etc., so your message can reference how you know each other.

For example, you can select just your family and close friends and write a casual message that fits your personality…

Hey [firstname],

What’s up? I joined this crazy thing called LinkedIn and I need your help. Let’s connect so we can share our networks and help each other.

If you select just your past co-workers, your message could be…

Hi [firstname]

It’s [yourname]. We worked together at [company] and I you’re doing well.

Please accept my invitation to connect on LinkedIn. I’d like to share my network with you and help each other.

The key to getting your invitations accepted is to show common ground and a powerful reason why they should accept.

Common ground helps the person access their passive memory so they visualize you in mind.

The more powerful reason you share the more you’ll increase connections.

What happens when you invite people who aren’t in your inner circle?

You can use your location as common ground and offer a benefit as a reason for connecting.

This is a message that has performed well ​when I invite entrepreneurs who don’t know me.

Hi [firstname],

I see you’re an entrepreneur in “name of city”.

I’m networking with entrepreneurs who want to grow their LinkedIn network ​so they attract high paying clients.

If this is important to you right now I hope you’ll accept my invitation to connect.

~ Jeffrey

How to Manage Invitations?

Why on earth do we need to manage LinkedIn invitations?

Good question!

We need to manage, rather we want to manage because….

It helps filter invitations; saving you ample amount of time and energy.

Also, it let’s you control who can send you invitations and allows you to withdraw a sent invitation.

Isn’t that amazing?

​You can select who can send you invitations from the ‘Settings & Privacy’ page

  • 1​​Click on the ‘Me’ icon at the top of your LinkedIn homepage
  • 2Select the ‘Communications’ tab at the top of the ‘Settings & Privacy’ page
  • 3Under the ‘Basics’ section, click ‘Change’ next to ‘Who can send you invitations’
  • 4Choose among 3 options ranging from ‘Everyone on LinkedIn’, to only ‘imported contacts list’

And now you’re sorted!

You get to decide who can invite you and who can’t invite you on LinkedIn.

How to Withdraw an Invitation?

You can withdraw a sent invitation if the recipient has not yet taken any action on the request.

It’s like you can undo what’s done, in few easy steps.

How I wish it was possible in real life too : p

​Let’s make do ​rather let’s undo with LinkedIn for now….

​How to withdraw an invitation

  • 1Click on the ‘My Network’ icon at the top of your LinkedIn homepage. You can filter, accept, or ignore, any pending invitations displayed at the top of the page.
  • 2Click ‘Manage all’ near the top of the page.
  • 3Click the ‘Sent’ tab under ‘Manage invitations’. Only sent invitations that are still waiting for a response will be displayed.
  • 4Now you can select from among three withdraw options, to withdraw single or multiple invitations.

Undone. Bravo!

In case you change your mind, you can re-invite the member you withdrew ​after 21 days.

How long do LinkedIn invitations last?

LinkedIn invitations sent to members expire after six months.

And to people who aren’t yet LinkedIn members? After two weeks.

Who sends LinkedIn invitations?

LinkedIn members! Members who’re fairly certain you’ll accept their invitation.

Accepting an invitation will make you a 1st degree connection with them so you’re closer than Kevin Bacon : P

There’s a network size limit of maximum 30,000 1st-degree connections.

LinkedIn recommends only to invite people you know and trust because 1st-degree connections are given access to the primary email address on your account.

As per Keith Ferrazzi, ​author of Never Eat Alone, this is what LinkedIn founder, Reid Hoffman said to him,

“LinkedIn is a closed network, and for a very simple reason: For the network to have value as an introduction tool, the connections need to have meaning. It’s up to you to vet each and every request so that if someone comes to you and says, ‘Would you introduce me?’ you’re in a position to evaluate whether the connection would be of mutual benefit.”

So should you accept LinkedIn invitations from recruiters? 


Isn’t that the whole purpose?

Go ahead and make new mutually beneficial connections.

But, you don’t have to accept all invitations from everyone.

If you feel awkward about chatting with someone, or introducing them in your network then decline.

Just remember to make at least one quality introduction a month, that’ll do.

PRO TIPS: ​How to ​send a personalized invitation

  • checkFirst things first, introduce yourself
  • checkLet them know why you want to connect with them
  • checkRemember to highlight the mutual benefits
  • checkAnd in the end, use our favorite magic word ‘Thank You’
  • checkYou may follow up in case you don’t get any response for a month, but just send a gentle reminder without sounding too pushy, and let it go thereafter

How to Increase Your LinkedIn Connections?

There are several ways to increase your LinkedIn connections.

The best way to start is with people you already know.

Your address book is filled with contacts so it’s a good place to begin.

You can either import or sync your contacts.

How to Import Contacts?

You can import a list of your contacts from the ‘Add Contacts’ page on LinkedIn, 

​How to Import Contacts

  • 1Click the ‘My Network’ icon at the top of your LinkedIn homepage
  • 2Now click on ‘See all’ below ‘Your connections’ on the left rail
  • 3Click ‘Manage synced and imported contacts’ on the top of the right rail
  • 4Click ‘More options’ below ‘Add personal contacts’ on the right rail
  • 5You can enter your email address or choose a service provider from the list on the right and continue
  • 6Click ‘Add Connections’ to send invitations or click ‘Skip’ if you don’t want to invite someone
  • 7LinkedIn automatically selects all contacts on the displayed list to be invited. Remember to uncheck the ‘Select All’ box if you don’t want to invite everyone.

How to Sync Contacts

Bravo on importing your list of contacts! Next let’s talk about syncing…

LinkedIn ​can regularly synchronize with your contacts from Google Calendar and Google Contacts too so let’s sync contacts from other address books and sources,

​How to Import Contacts

  • 1Click the ‘My Network’ icon at the top of your LinkedIn homepage
  • 2Click ‘See all’ below ‘Your connections’ on the left
  • 3Click ‘Manage synced and imported contacts’ on the top right
  • 4Click ‘Manage contacts syncing’ on the right rail of the Contacts Settings page to see your synced sources or you can click ‘Sync’ next to any source you’d like to sync from the pop-up window.

​You have imported existing contacts and synced other contacts so what’s the next question?

How ​do you increase your LinkedIn connections beyond your own contacts?

​Here are some tips to build and grow your ​network…..

PRO TIPS: ​How to ​​grow your network

  • checkPost updates often, this gives an opportunity to your connections to like, share, comment on your updates. And just like Facebook, if a first degree connection reacts to your update, his connections get to see it. Hence, more exposure!
  • checkEngage with others’ updates, it gives you more visibility. Also, reacting on popular posts will introduce you to new connections.
  • checkUse your LinkedIn URL with your email signature. Because your LinkedIn profile works as your resume, a testimonial, social proof, a portfolio of projects and clients, and proof of your expert value, all in one convenient place.
  • checkBe a part of relevant LinkedIn groups. Again, it gives you an opportunity to do market research, post links to your updates to get more views and engage with others in your niche. Hence, socialize!
  • checkKeywords! One cannot emphasize enough on optimization when it comes to the web. Therefore, choose the right words, focus on your headline, Summary and Experience sections.
  • checkLeverage Networking groups. These are people with similar interests, they may be professionally beneficial to you.

After all these efforts….

You must be wondering, how many connections are too many?

Where to stop?


LinkedIn allows you to have a maximum of 30,000 – 1st-degree connections.

Also, LinkedIn is very good at recommending new connections, in fact, their accuracy might spook you.

The ​‘People you may know’ feature is quite accurate…

Their algorithm is based on your browsing history so recommendations to connect with people you have recently searched ​on the Internet or exchanged ​messages may appear.

What is LinkedIn Premium?

LinkedIn Premium is the exclusive club for paying ​members.

Any, and every ​member can upgrade to LinkedIn Premium, at a cost.

​Should you?

What does LinkedIn Premium do? Is it worth it?

​LinkedIn Premium does exactly what LinkedIn does, but at a deeper level.

It makes you more visible and expands your reach and search precisely.

PRO TIPS: ​​LinkedIn Premium comes in four tiers

  • 1The base version is Premium Career at $29.99 a month, it allows you to send 3 InMail messages (messages that can be sent to any LinkedIn user, no connection necessary), and offers additional details on the people who view your profile, and more tools to help your profile stand out to recruiters.
  • 2​The next tier, Premium Business is available at $47.99 per month when billed annually, it includes 15 InMail messages, advanced search filters, unlimited searches in your extended network and additional company data.
  • 3LinkedIn Premium’s Sales Navigator Professional version at $80 per month, can be purchased for $64.99 per month as a one-time annual payment. It gives you a lead-builder tool, lead recommendations and real-time insights on existing accounts and leads, as well as 20 InMail messages. The other version which includes 30 InMail messages, 25 Out-of-Network profile unlocks, 10 PointDrive presentations and more is available for $99.99 per month, when billed annually.
  • 4And, finally Recruiter Lite. LinkedIn’s best at $99.95 per month. It gives you 30 InMail messages, advanced search, unlimited visibility of your extended network, automatic candidate tracking and integrated hiring, with a recruiting-specific design.

The good news is that each premium tier can be tried for free for ​30 days.

​Per LinkedIn’s most recent earnings report, Sales Navigator remains the fastest growing bundle in LinkedIn’s Premium subscriptions.

Is it really worth it?

Yes, for most users, it is!

LinkedIn Premium is a sound investment because of the tools and insights it offers.

Though, the benefits may not be apparent immediately.

But eventually, premium members get more noticed and more responses.

​Should you take the plunge?

​For a better career path, yes, think of it like an investment.

​But just like your gym membership, you need to make the effort.

LinkedIn premium may be the facilitator, but you are the doer here….

So go get it : )

How Important are LinkedIn Endorsements?

Oxford dictionary says an endorsement is…

‘An act of giving one’s public approval or support to someone or something.’

LinkedIn endorsements are skill endorsements.

Adding specific skills on your LinkedIn profile is a great way to showcase your abilities to other members.

You can add maximum of 50 skills the ‘Featured Skills & Endorsements’ section of your profile from the Edit Profile page.

These skills can be validated by your LinkedIn connections to reinforce their weighting……

Called Skill Endorsement or LinkedIn Endorsement.

It’s a simple and effective way of building your professional brand and engaging your network.

Giving endorsements help recognize and discover your 1st-degree connections’ skills with one click.

PRO TIPS: ​​​How to endorse on LinkedIn

  • checkTo endorse a single skill already listed on someone’s profile – Scroll to the ‘Featured Skills & Endorsements’ section of a connection’s profile, and click the name of the skill, or the plus icon next to the skill.
  • check​To endorse multiple skills – Go to the connection’s profile, click ‘View more’ to see their whole list of skills. Now click the name of the skill, or the plus icon next to the skill.

How to get LinkedIn Endorsements?

You don’t need to ask for a skill endorsement to receive one.

Scroll down to the ‘Featured Skills & Endorsements’ section on your own profile to see endorsements you’ve received.

You can add any skill to this section.

Accumulating a high number of endorsements for a skill adds credibility to your profile, and shows that your professional network recognizes you have that skill.

But, how valuable are LinkedIn endorsements?

Do they really matter?

The value of endorsements on LinkedIn has been questioned because it’s so easy to endorse someone.

It’s almost as simple as liking a page or a post on Facebook.

Also, often you may be endorsed for skills unrelated to you.

​Should ​you really pay much heed to it?

​It can’t hurt.

Rather the absence of endorsements might leave viewers wondering about your skill set so let endorsements come.

And, manage them better by….

…itemizing a wide selection of critical skills and knowledge assets on your profile so you can give potential endorsers an idea as to what to endorse.

The best way to get LinkedIn endorsements is by endorsing your contacts.

How to Post on LinkedIn

With more than 500 million members, LinkedIn ensures visibility and exposure among professionals around the world.

Posting relevant and useful content is the key to building network here so post engaging content.

Post invaluable content!

But, how?

How to create ​content?

How to write ​posts?

What do you post on LinkedIn?

And most importantly, how to post on LinkedIn?

How to share ​a post?

Let’s tackle content first….

The easiest way to create good content is to be empathetic.

Create content that ‘potential customers are looking to learn’,

Not ‘what you and your competitors know’.

Post for others!

Learn to post your best content for free.

According to numbers from LinkedIn, the most popular content among ​members are industry insight, company news and new products and services.

Focus on sharing your expertise, being helpful and informative

PRO TIPS: ​​​How to ​post on LinkedIn

  • 1Visit Your LinkedIn ‘Home’ section and click on it
  • 2Click on the ‘Write an article’ button in the Home section
  • 3Add a header image by uploading a relevant image. LinkedIn recommended image size is 698×400 pixels, but most images will work if they are high resolution.
  • 4Add a headline and write body, there is no limit to number of words
  • 5To make the text bold, italic or to underline it, highlight the text and click the ‘B’ icon, ‘I’ icon or ‘underline ‘ icon
  • 6To add a link, highlight the text and then click the “link” icon. To remove a link, highlight the text where the link is and click the “broken link” icon.
  • 7Also, create your footer! A call to action with something about you, with hyperlinks at the right places.
  • 8Publish and Share. Yay! You just shared your first LinkedIn Post.

A few things you should know…..

How to post quotes on LinkedIn?

To add quotes to your ​post, highlight the text and click the “quotes” icon.

How to post question on LinkedIn?

LinkedIn allows you to post questions to be answered by the community.  It is available for up to seven days on the site.

​How to post a question

  • 1To ask a question, click on ‘More…’ once you log into LinkedIn and then select ‘Answers’ from the popup menu.
  • 2On the Answers Home page checkn ‘Ask a Question’ box and post a brief version of your question and press the Next button.
  • 3Here you will get to a longer form where you can enter the detailed question, and assign appropriate categories to it.
  • 4After that, send your question via a LinkedIn generated email to your network.
  • 5​By clicking on the small icon to the right of the “To” field, you will be able to select up to 200 contacts from your network, and send it with the click of a button.
  • 6In addition to the 200 people, your question is also posted on the Answers section, so that other people can also view it and answer it

What are tags in a LinkedIn post?

LinkedIn allows you to add three keyword tags at the end of LinkedIn long form posts.

Once you’ve added tags to your post, readers can click those tags and see a search results page listing all posts with the same tag. For example, if you’ve added interior design as a tag, a reader who clicks on another post’s interior design tag will see your post in search results.” – LinkedIn’s Help page

​How to ​add tags

  • 1Scroll to the bottom of your post
  • 2Click the Tag icon next to ‘Add tags like consulting, sales, marketing…’
  • 3Click into the text box and begin typing
  • 4Select an available tag from the drop-down

And, that’s about it!

​Now we know ‘what to post’ and ‘how to post’.

The next question is….

When to post on LinkedIn?

According to Hubspot, most people use LinkedIn in morning and midday and are most active from Tuesday to Thursday.

Normally business hours ​have the largest maximum reach.

​​Can you schedule posts on LinkedIn?

​Yes, ​you can schedule posts on LinkedIn!

Scheduling posts in advance saves time and hassle of having to post every day.

Here is the list of popular social media tools you can use to schedule posts on LinkedIn:

PRO TIPS: ​​​​Popular social media tools for scheduling posts

  • check​HootSuite
  • check​Buffer
  • check​Falcon
  • check​Viral Heat
  • check​Sprout Social

​Christine Hueber

Get Top 10 LinkedIn Success Secrets for Entrepreneurs

​I use HootSuite to post my updates to LinkedIn in 5 minutes a day

But how much to post on LinkedIn?

After all, ​you don’t want to appear as a pushy marketer by overdoing it.

As posting too much can be a turn off, almost like spam.

So, let’s get your number of posts right.

As advised by LinkedIn, 20 posts per month, that is one to two posts per day, allow businesses to reach nearly 60% of their audience.

​Jeff Haden


Commenting on updates or posts from people with tons of followers is fine, but when you engage with people that don’t, they notice and remember.

​Jeremy Goldman

Entrepreneur, strategist, and author

Don’t be overly promotional. Try to be useful whenever possible.

​Anh Nguyen

Helping Mid-Sized Organizations Market to Impact Sales

When sharing content, add your own context or insight. Don’t simply hit the share button. Tell me why I should be interested.

​Meg Guiseppi

Personal Branding and Executive Job Search Strategist, and founder of

Demonstrate your subject matter expertise and thought leadership by regularly posting meaningful updates in your home feed and publishing long-form articles on LinkedIn’s Pulse platform.

Kelly Loubet Singh

Mom, Speaker, Doodler of Notes, Part-Time Writer, Full-Time Optimist, Head of Social at Leslie’s Poolmart 900+ Stores

And share worthwhile content from your colleagues.

​Michaela Alexis

Follow for career lessons, book recommendations, & inspiration

Beware of the monologue: people won’t care about what you do until they know who you are. If you truly want to connect and build relationships on LinkedIn, you need to invite conversation. Pose a question, ask for recommendations, because the magic is really in the comments thread!

What are LinkedIn Groups?

A LinkedIn Group is a group of like minded people…

That is, professionals in the same industry or with similar interests.

​What are LinkedIn featured groups?

LinkedIn featured groups are a list of legitimate listed groups in LinkedIn’s group directory.

Where are LinkedIn Groups?

Hover over the ‘work’ icon on the top right of your profile to find groups in there.

What are LinkedIn Groups used for?

​Groups are used to exchange ideas to share content, find answers, post and view jobs, to network, and to make business contacts.

What can you do with LinkedIn Groups?

You can use ​groups to promote your business, to connect with potential customers.

​How to use LinkedIn groups?

To join relevant groups use the search feature at the top of your homepage, or select from the suggestions of ‘Groups you may join’.

PRO TIPS: ​​​​​How to use LinkedIn groups optimally

  • checkParticipate and engage others. Ask questions, answer questions, generate useful content related to the topic. In all, be there.
  • checkResearch well. Stay Industry specific with your content. Also, share if you find something interesting. Discuss new business ideas.
  • checkBuild your brand. Through LinkedIn Groups, you get an opportunity to position yourself among people of similar interests. Position your business and yourself as a leader. Take the lead.
  • checkFind like minded people to work with. It’s a goldmine of opportunity for businesses to find best of employees, by taking note of their knowledge and level of participation.
  • checkThis goes without saying… use LinkedIn groups as a channel to generate leads.

To create a LinkedIn group:

  • 1Click the ‘Group’ icon on your LinkedIn Homepage. In case you don’t see Group icon, click on ‘Work’ icon and select ‘Groups’ in there.
  • 2Click the ‘My Group’ tab at the top of the page
  • 3Go for  ‘Create Group’ option on the left
  • 4Fill in the required Information, and click the ‘Save Changes’ button to create your group

Also, you can add ​featured groups to your Company page now, provided you are both Company Page Administrator and a member of the group you want to add.

You can add up to three groups per Company Page.

To add a Group to your Company Page:

  • 1Click the ‘Me’ icon at the top of your Company Homepage
  • 2Find ‘Manage’ and select your Company Page
  • 3Get hold of the ‘Overview’ tab
  • 4Jump down to the ‘Featured Groups’ section
  • 5Find the group in the Featured Groups textbox and select the relevant group from dropdown

So, are LinkedIn groups worth it? Yes!

With an audience of more than 500 million, LinkedIn groups are the best place to make business associations.

​Christine Hueber

Get Top 10 LinkedIn Success Secrets for Entrepreneurs

​Post on a consistent basis to your groups in a compelling way that drives traffic to your website, then respond to comments and lead group members to taking the next step with you.

How to Use LinkedIn to Grow Your Business

By now we have determined that LinkedIn is the place to be.

As it’s the most awesome social media platform to expand your business.

Now, let’s talk at length about….

  • How to use LinkedIn to grow your business?
  • How LinkedIn works for business?
  • Why LinkedIn for business?
  • ​How LinkedIn changed business?

To use LinkedIn to grow your business, you must adopt LinkedIn as a part of your social media marketing strategy.

There are two ​strategies you can adopt here:

  1. Passive
  2. Aggressive

Let’s talk about ​a passive strategy first that ​will get attention of potential clients, customers, joint-venture partners, and influencers…

  1. Make a LinkedIn profile
  2. Build connections
  3. Keep your account updated

It gives you exposure, makes you reachable and gives your business credibility by showing your recommendations from others on LinkedIn.

Now coming to an aggressive​ strategy…

Like everything else in your life, the more involved you are, the more effective and quicker the results.

  1. Post regularly
  2. Participate in ​groups
  3. Invite people to ​network
  4. Send connection requests
  5. Engage regularly

It makes sense to upgrade to LinkedIn Premium for proactive business marketing.

As explained above, LinkedIn offers career, business, sales and hiring upgrade options in varied packages.

Also, you could try LinkedIn Advertising – a bargain for paid advertising on a platform with ​over 500 million ​users.

​Jeff Haden


See LinkedIn for what it really is: a place where meaningful connections START, not an end in and of itself. If you haven’t connected in the semi-real or real world (email, text, phone, in person) then you aren’t really connected.

​Beth Granger

Accelerating your social sales & social media learning curve

Think of it as the online version of in person networking.

​Anh Nguyen

Helping Mid-Sized Organizations Market to Impact Sales

Get to know your contacts; have convos. There’s no point in ‘collecting’ people just to have x number in your network.

​Erica Heald

Content marketing that drives results

Branch out beyond just your job titles and companies to include relevant personal projects, volunteer work, and published content. Make your LinkedIn profile a place where your current contacts and prospective clients/employers can get to know you better. As an example, I run a gluten-free and low FODMAP food blog, Erika’s Gluten-free Kitchen, and I include it in my LinkedIn profile. Not only is it a solid conversation starter with others who have issues with gluten or IBS, it shows my content marketing skills in action.

​Bree Kelley

Social Media Community Specialist @ Nestle USA

Check your messages like you check your email.

​Michaela Alexis

Follow for career lessons, book recommendations, & inspiration

Stop making excuses: if you want to participate, just dive in! You don’t need fancy equipment to get started, just bring your authentic self and the community will embrace you! I started my “personal brand” with $20, which I used to buy a notebook, a camera remote, and a teeny whiteboard. You don’t need to overthink it.

What is InMail for LinkedIn?

Finally, I get to talk about Inmail.

Let’s start from where we left it with LinkedIn Premium!

  • What is Inmail for LinkedIn?
  • What are LinkedIn Inmail messages?
  • Is LinkedIn Inmail private?
  • How much is LinkedIn Inmail?

LinkedIn Inmail is a private message service used to send messages directly to another LinkedIn member you’re not connected to.

Only a LinkedIn Premium member has the privilege to use Inmail.

A LinkedIn Premium member gets Inmail credits based on his subscription and they can buy additional ​credits ​if needed.

How does LinkedIn Inmail work?

You can send an InMail by clicking on the ‘More’ icon in the top section of a your profile and selecting Inmail’.

When to use ​it?

Use LinkedIn Inmail when you want to contact a ​member outside your network.

You can contact a second degree connection, a third degree connection and any group member or recruiter out of your network.

However, if you are in a group with someone you wish to contact, you can send a free message through the group.

But, if someone is a second degree or a third degree connect or out of your network altogether, then you can send them an Inmail.

Kelly Loubet Singh

Mom, Speaker, Doodler of Notes, Part-Time Writer, Full-Time Optimist, Head of Social at Leslie’s Poolmart 900+ Stores

I’d advise not to cold message with a sales pitch and if you’re not getting a response- stop. That contact doesn’t want to engage.

How to Make Your LinkedIn Company Page

Remember how we talked about marketing strategies to grow your business with LinkedIn…

​A company page can play a huge role.

A LinkedIn Company Page is to create awareness about your business.

To make others learn about your business, brand, products and services, and job opportunities.

How to make a LinkedIn company page?

It’s quite easy.

If you don’t already have a LinkedIn profile you must create one first using your real first and last name and then follow these steps…

​How to make a company page

  • 1Click the ‘Work’ icon in the top right corner of your LinkedIn homepage
  • 2Follow through to ‘Create a Company Page’
  • 3Enter your Company Name and choose a URL.  All company page URLs are shown as[YOUR COMPANY NAME].  Also, the public URL for your company page has to be unique.
  • 4Check the verification box to confirm your authority on behalf of your company
  • 5And finally, click the ‘Create Page’ tab. Also, if you don’t have an email address associated with your LinkedIn account, go ahead and add one.
  • 6Click ‘Get started’ on the welcome screen to begin editing your Company Page
  • 7To Publish your Company page, add a company description of upto 250-2000 characters including spaces, and company website URL. Hit the ‘Publish’ button once you are done and it’s live on your website.
  • 8It’s recommended to share your company page information with other employees at your company, such as your Human Resources department, and adding additional admins to the page, in case an admin loses access to the page or leaves the company in the future.

How to edit LinkedIn company page?

LinkedIn Company Page Admin Center has the most customization features….

It’s a complete online resource for managing your company page.

All admins can edit their company page through the Admin center at any time.

To access the Company Page admin center:

  • 1Click the ‘Me’ icon at the top of your LinkedIn homepage
  • 2Find ‘Manage’ and select your Company Page. If you’re not taken to the Admin Center automatically, click the ‘Manage Page’ button at the top of your Company Page.

How to manage LinkedIn company page?

The first step to managing your company page ​is by customizing it.

Customize your ​page for global audiences and enhance it through photos, videos, and more.

And now it’s time to start posting company updates.

Admins can post company updates and industry articles to engage target audiences and drive word of mouth.

These posts will appear on your Company Page and on your followers’ feed.

You can also use ‘Sponsored Content’ to expand the reach of your updates.

How to promote LinkedIn company page and increase ​your followers?

I suggest a proactive marketing approach to promote your LinkedIn Company Page.

PRO TIPS: ​​​​​How to ​increase your followers

  • checkInvite your connections to follow your company page by sending them a direct message with a link to your company page, and some verbiage about your company and why they should follow.
  • checkShare great content. Share relevant Content. It’s all about Content! It doesn’t matter how repetitive I sound, I can’t emphasize enough on content.
  • check​Spread the word. Ask your employees to share your company page among their connections as well.
  • checkAdd your LinkedIn company URL to your outbound emails and all marketing communications.
  • check​Be sure to add your company name and logo to your personal profile. You are the brand ambassador of your company.
  • checkYou can create paid ad campaigns to promote your company page and add new followers.

How to Get Recommendations on LinkedIn

Last but not the least, let’s talk about LinkedIn Recommendations.

One couldn’t get wiser with LinkedIn without knowing about ​recommendations.

“A recommendation is a statement that is written by a LinkedIn member to recognize or commend a connection, such as a colleague, business partner, or student.” – LinkedIn Help

​Recommendations are what others have to say about your work.

​Everyone who visits your profile can see recommendations you’ve received from your connections.

You can request recommendations from ​your 1st degree connections, such as, people who value your work, services, or products, ​including managers, colleagues, co-workers, customers, and clients.

LinkedIn notifies you when a connection obliges to your recommendation request and writes ​one.

You must accept the recommendation ​for it to display on your profile.

Once you’ve accepted the recommendation, it’s visible to your network by default.

​And if you change your mind about a recommendation you’ve accepted, you can choose to ‘Hide the Recommendation’.

​If you’re unhappy with ​it, you can request a ‘revision’ directly from the connection.

You may also recognize your connection’s work by writing them a recommendation.

There’s absolutely no limit to the number of recommendations you can request or give.

How to get recommendations on LinkedIn?

​Like anything in life, you have to ask for it.

You can ask your connections to write a recommendation of your work that you can display on your profile.

To request a recommendation from a connection’s profile page:

  • 1Go to the connection’s profile page
  • 2Click on the ‘More’ icon at the top of his profile
  • 3Select ‘Request a Recommendation’
  • 4Now fill up the required fields, that is ‘relationship’ and ‘position at the time’ fields of the recommendations pop-up window, and click ‘Next’
  • 5Click ‘Send’ after changing the text in the message field

You can also request ​it from the Recommendations section of your profile page. But this section is only displayed once you give or receive a recommendation that isn’t hidden.

To request a recommendation from your profile page:

  • 1Click the ‘Me’ icon at the top of your LinkedIn homepage
  • 2Select ‘View Profile’
  • 3Hover down to the ‘Recommendations’ section and click on ‘Ask to be Recommended’
  • 4Write the name of the connection you’d like to request recommendation from, in the ‘Who do you want to ask’ field
  • 5Select the name from the dropdown that appears
  • 6Now fill up the required fields, that is ‘relationship’ and ‘position at the time’ fields of the recommendations pop-up window, and click ‘Next’
  • 7You may change the text in the message field and click ‘Send’

You can request a recommendation from up to three connections in one go.

Again, there’s no limit to the total number of recommendations you can request or receive.

How to view and where are LinkedIn recommendations?

​Recommendations from connections appear in the ‘Recommendations’ section on your profile, after you accept the recommendation. Click the ‘Received’ tab to view them.

The recommendations you receive are only visible to 1st, 2nd, and 3rd-degree connections when they are signed in to LinkedIn.

And recommendations you write to others also appear in the ‘Recommendations’ section on your profile. Click the ‘Given’ tab to view them.

However, recommendations you give won’t show up on your public profile.

Your public profile displays the number of people that have recommended you and a maximum of two anonymized received recommendations.

The anonymized recommendations on your public profile will be displayed at the bottom of your profile.

Are LinkedIn recommendations useful and why get them?

​Recruiters, business associates and prospective customers prefer people who come recommended by someone they know and trust.

Hence, request LinkedIn recommendations from colleagues and business associates to make your profile more creditworthy.

A recommendation is highly recommended and it can enhance your position as an expert as Kylie ​suggests…

Kylie Chown

How to Boost Your LinkedIn Profile in 5 Days

Develop Authority Positioning: When you have positioning, it means you stand out from your competition . You can do this by writing articles, having a visual impact and sharing your expertise. It is also about your social proof and testimonials. You want testimonials that reflect your ideal client. Tip 2: Look at your profile through the lenses of your ideal client. Does it talk to them and their problems?

​Are You Ready?

LinkedIn can become your #1 social media network for your business, but like anything you have to take action.

As you update your profile and apply some basic strategies you unlock hidden opportunities.

Why not start today!

Leave a comment below and let me know how this guide helped you….

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